Marketing Manager sought by Solstice Washington in Seattle

By pinkboots420 on January 9, 2021 • ( Leave a comment )

Note: All information posted here was gleaned from the Indeed.com job listing. Please contact original recruiter with questions or to apply.

Solstice Washington seeks Marketing Manager in Seattle

Solstice was the first commercial supplier of cannabis to the medical cannabis industry in 2011 and home to the first fully permitted large-scale cannabis production and processing facility in
Washington. In 2015 we transitioned into the recreational market and are now a leading cannabis company in Washington with a growing portfolio of brands.

Solstice is rapidly expanding, and we are in need of key talent to help foster our success while providing valuable strategy to the organization. The Marketing Manager will lead marketing and consumer insight for our current brands and assist in the marketing and communication of future brands or product concepts.

Marketing Manager

Solstice is seeking a candidate with a strong background as a storyteller to facilitate our success with brand, trade, and digital marketing. We are looking for a candidate who wishes to bring their experience and expertise to the growing cannabis industry and create a foundation for sustained success. The perfect candidate will be ready to hit the ground running on product communication, retail relationship coordination, social media execution, and brand identity development. This position will work closely with our Brand Manager who owns the design, voice, and image of our brands.

Diplomacy, clarity, and precision in writing and speaking are required. You will be a voice that Solstice vendors, consumers, media and visitors will encounter, and as such, we ask that you possess and employ excellent communication skills. Candidates are encouraged to submit published articles, interviews, research, or social campaigns that will help demonstrate professionalism and illustrate your ability to bring it.

Above all, this position asks for a consistently positive, friendly, and assertive manner with accounts, regulators, leadership, and the Solstice team. An organization in our type of growth mode needs to have exceptional an exceptional team to help support a quick-paced
(sometimes chaotic!) start-up environment.

Our product mix includes cannabis flower, pre-rolled joints and concentrates. To learn more about our flagship Solstice brand, visit solsticegrown.com.

We offer a competitive package that is results focused and rewards strong performance.

For specific duties and responsibilities please see below:

Responsibilities

Work with team to develop and understand comprehensive brand strategy
Develop marketing strategy that help drive company objectives (budget, brand stories, sales goals, etc) across all portfolio brands o Solstice, Native Herb, Giant, Batch

Analyze key demographics for each brand and develop targeted communication strategies
Work with the Brand Manager to develop assets and content o Web, packaging, digital, print, POS, etc.
Build and execute strategy to attract and execute earned media opportunities
Work with Sales team to implement and execute campaigns
Manage and improve lead generation campaigns, measuring results
Develop and execute consumer feedback strategy and plan
Work with Sales team to estimate demand for brands and products
Work with Brand Manager to effectively communicate brand identities to Solstice team
Analyze potential strategic partner relationships and present best opportunities to mgmt.
Manage social media presence and develop strategy to improve reputation and recognition
Analyze current brand positions against competitive set to identify areas of improvement
Build on enduring brand messaging to increase sell-through and encourage brand loyalty
Working closely and cooperatively across department to accomplish marketing goals

Qualifications

3+ years marketing experience
Bubbling creativity
Excellent written and verbal communication skills
Strong analytical and project management skills
Public speaking and event management skills
Ability to clearly articulate ideas and communicate with management
Familiarity with cannabis market and latest trends – cannabis connoisseur ideal
Understanding of Solstice, Native Herb, and Giant brand positions ideal
Flexible schedule – willingness to work nights and weekends to attend events/promotions

Additional Qualifications